Northwind Analytics
A real-time logistics dashboard that helps freight teams predict delays before they happen.
Building products / Designing systems / Shipping fast
I build technology companies from a blank page to a product people trust. Over the last eight years I've led design and engineering for three ventures, taking each from a napkin sketch to production software used by teams around the world.
I'm a self-taught engineer turned founder, based between Lisbon and wherever the next customer meeting happens to be. My work sits at the intersection of product strategy, interface design, and the kind of backend architecture that lets a small team move like a much larger one.
I've founded two companies, advised a dozen more, and spent the years in between as a product engineer at a growth-stage startup, shipping the features that took it from Series A to household name.
More about meCompanies founded
Users reached
Projects shipped
Raised for ventures
Three recent projects. The full archive, with case studies and live links, lives on the projects page.
A real-time logistics dashboard that helps freight teams predict delays before they happen.
Turns scattered customer feedback into a single prioritized roadmap your whole team trusts.
A research repository that keeps interview highlights, tags, and themes in one searchable place.
Essays on product, engineering, and the unglamorous parts of starting a company.
Why prioritization frameworks fail and what actually gets a team to consensus.
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The systems that let a tiny team ship like one three times the size.
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Treating consistency as a commitment to users, not a chore for designers.
Read moreI take on a small number of advisory engagements and founding-engineer roles each year.
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Find me around the web
Short-form thoughts, behind-the-scenes, and code — pick whichever feed fits how you like to follow along.
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@yourhandleShort updates on what I'm building and the occasional hot take on product strategy.
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@yourhandleThe visual diary — workspace, travel, and glimpses of products before they ship.
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@yourhandleOpen-source experiments, weekend projects, and the code behind what's on this site.
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